Privacy Policy

We respect your privacy and are committed to protecting your personal data, and this privacy policy will demonstrate how we do this when you visit our website (regardless of where you visit it from), when you contact us (whether by post, email, telephone or through social media) and tell you about your privacy rights and how the law protects you. Here’s what you need to know…

Identity and Contact Details
Name of the organisation or data controller
Contact information for privacy-related queries

We are Sero Limited (“Sero”), which includes it’s subsidiary Sero Life Limited (“Sero Life”) and sister company Sero Homes Limited (“Sero Homes”). We refer to these companies as a group of companies in this policy (“Sero Group”).

Types of Personal Data Collected
Examples: names, email addresses, IP addresses, payment details, cookies, browsing behaviour
How Data is Collected
Automatically (e.g. cookies, analytics)
Manually (e.g. contact forms, account registration)

Purpose of Data Collection
Why the data is being collected (e.g. to process orders, improve services, marketing)
Legal Basis for Processing
Consent
Contractual necessity
Legal obligation
Legitimate interests
Vital interests
Public task

Data Sharing
Whether data is shared with third parties (e.g. payment processors, analytics providers)
Names or categories of third parties

Data Retention Period
How long personal data is stored
Criteria used to determine retention periods

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers. In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Data Subject Rights
Right to access, rectify, erase, restrict processing, object, and data portability
Right to withdraw consent at any time (if consent is the legal basis)

International Data Transfers
Whether data is transferred outside the UK
Safeguards in place (e.g. standard contractual clauses)

Security Measures
How personal data is protected (e.g. encryption, access controls)

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We store personal data on secure servers. If you send personal data when you make an enquiry from your web browser to our web server, this personal data will be protected using encryption technology.

You are responsible for keeping your password used to access your account on the website confidential and secure. You must not share this with any third party and should ensure your password is not susceptible to being guessed by others.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Cookies and Tracking Technologies
Types of cookies used
Purpose of cookies
How users can manage cookie preferences

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

How to Make a Complaint
Internal complaint process
Right to lodge a complaint with the Information Commissioner’s Office (ICO)

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk) if you are unhappy with our processing of your personal data. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Policy Updates
How users will be informed of changes to the privacy policy.